A Brooklyn Rooftop, A Summer Send-Off, A Seasonal Invitation
Labor Day always feels like a turning point: one last sun-kissed afternoon before sweaters, porch lights, and longer nights arrive. To celebrate that shift, Orchard gathered a small crew of friends and collaborators on a Brooklyn rooftop. Bright cans in a cooler. Fruit on gingham. Cards on the table. The city humming behind us. A breeze that already hinted at fall. It was the perfect moment to capture what our campaign is all about: Exit Summer, Enter Orchard.
Why Brooklyn, Why Now
Orchard is built on fun, creativity, and collaboration, especially with artists who make everyday scenes feel cinematic. For this shoot, stylist and art director @emilie.reh pulled together a look that feels like the season itself turning: warm reds, checkered picnic prints, vintage denim, and just enough green to nod toward what’s coming. Photographer @lexeye_ and photo assistant @adriana.gavilanes kept the vibe documentary-real, catching the laughter between friends, the clink of cans, and the skyline shimmering at dusk.
The Drinks (and the Mood)
Orchard is a fruit-first social beverage: bright, crisp, and easy to pass around. Each can is a little seasonal bridge:
Sunshine Tangerine – juicy, citrusy, and golden like late August.
Paradise Pineapple – a taste of endless summer.
Radical Raspberry – plump, tart, and playful.
Wet & Wild Cherry – deep, rich, and ready for sweater nights.
One sip sparks curiosity. The second sip feels like instinct. Orchard is the drink that carries you from the last pool day into the first firepit night.
The Sale
To mark the season’s turn, we’re running a Labor Day Sale: 15% off Orchard Nootropics. Stock up for the weekend send-off and for all the cozy weeks ahead. One order carries you from late-summer sunsets to fall mornings with a chill in the air.
Use code: EXIT15 at enterorchard.com
From Rooftops to Fire Pits
As summer steps back, Orchard steps in. Pack a cooler for the beach. Then roll into fall with Orchard at stoop hangs, porch dinners, rooftop movie nights, apple-picking picnics, chili Sundays, and that first evening you can finally see your breath. Different settings, same invitation: gather people you like, crack open a can, and make it easy to stay a little longer.
Exit Summer. Enter Orchard.